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MARKETING

Build Versatile Expertise With a Career-Focused Marketing Degree

The Bachelor of Science in Marketing at Manchester University offers a comprehensive curriculum that blends foundational business principles with specialized marketing strategies. As an MU marketing major, you’ll engage in real-world marketing research, gain hands-on experience and develop critical skills that are highly valued in a competitive job market.

Our marketing degree program emphasizes innovation, ethical practices and strategic thinking, with experiential learning that prepares you to tackle diverse challenges in a wide range of marketing careers. You’ll learn the nuts and bolts of marketing, including social media management, press release creation, content generation and the creative process behind ad campaigns.

Manchester marketing graduates, recognized for their adaptability and strategic problem-solving skills, successfully navigate various roles, from digital marketing to brand management. With our major in marketing, you’ll benefit from professional development opportunities, faculty mentorship and a supportive network of peers and professionals throughout your marketing career.

MU MARKETING AT A GLANCE

  • Credits: 51
  • Time to Completion: 4 years
  • Learning Environment: On-Campus
  • Accreditation: Higher Learning Commission

*Our MBA 3+1 program enables students to earn a bachelor’s and master’s degree in four years with 120 credits earned during their undergraduate studies and an additional 30 credits earned within the MBA Management Track Program.

51

Credits

4

Years

Job Outlook

Learn More

Fall Session

August 2025

Learning Environment

On-campus

Accreditation

Higher Learning Commission

*Our MBA 3+1 program enables students to earn a bachelor’s and master’s degree in four years with 120 credits earned during their undergraduate studies and an additional 30 credits earned within the MBA Management Track Program.

Why Choose Manchester for Your Marketing Degree?

Our major in marketing provides a well-rounded education that integrates theory with real-world application. From hands-on projects and internships to specialized focus areas and expert mentorship, our marketing degree ensures you’re well-prepared to jump-start your marketing career with confidence and competence. You’ll learn what it takes to transform innovative ideas into effective marketing campaigns, including crafting engaging social media content, writing compelling press releases and designing impactful advertisements that resonate with target audiences.

Our Master of Business Administration Management Track

The MBA Program is an integrated 3+1 program. You can enroll simultaneously in both undergraduate and master’s level management coursework, which will allow you to earn bachelor’s and master’s degrees in four years instead of the traditional five. Highlights include a The management track is open to those with bachelor’s degrees in any major.

Engage in Real-World Marketing Research

Our marketing research course equips you with the skills to gather and analyze data effectively, with the opportunity to conduct research for real clients. Recent marketing students performed research for the National Garden Bureau, publishing their results in Grower Talks, the premier magazine of the horticulture industry. Another class conducted research for the Learn More Center of Wabash County, Indiana.

Learn on the Job With Marketing Internships

All marketing degree students are required to complete an internship. These internships provide valuable insights into your future career in marketing while giving you hands-on experience to stand out in the job market. You’ll gain exposure to real-world marketing practices and build professional networks that often lead to full-time job offers upon graduation.

Learn from Experienced Faculty

Our faculty experts bring extensive experience to the classroom, offering marketing majors firsthand industry insights that bridge the gap between academic learning and professional practice. As seasoned professionals and dedicated mentors, they provide personalized guidance and support, ensuring you maximize your potential and are well-prepared for a successful career in marketing.

Meet your professors.

" My internship was at an automotive advertiser. [They] had me create graphics - also edit and write scripts for TV and radio commercials. Listening to the person recording it and then hearing it on the radio was just really cool."
Cassy Dibley
Marketing - Elkhart, IN

What Can You Do With Your Bachelor’s Degree in Marketing?

Our major in marketing empowers you with the theoretical knowledge, hands-on experience and practical skills to pursue a wide range of professional opportunities. Manchester University marketing graduates are well-positioned for exciting roles in marketing departments, advertising agencies and market research firms. You can also pursue careers with small businesses, start-ups and nonprofits, leveraging the versatile expertise our marketing degree provides to foster organizational growth and enhance communication efforts.

Career Outlook for Marketing Majors

Careers in marketing offer a bright outlook, with employment expected to increase significantly in the coming years. According to the U.S. Bureau of Labor Statistics, jobs for advertising, promotions and marketing managers are projected to grow 6% over the next decade, faster than the average for all occupations. Additionally, market research analyst jobs are projected to grow 13% by 2032, much faster than the average. These roles, along with opportunities in brand management and sales, offer promising career prospects for our marketing graduates.

Students practice a mock presentation during a marketing course.
$156,580
Median Annual Salary

How much do Marketing Graduates Make?

Marketing professionals often earn competitive salaries, reflecting the value and demand for their expertise. According to the U.S. Bureau of Labor Statistics, advertising, promotions, and marketing managers earn a median annual salary of $156,580, while market research analysts earn a median annual salary of $74,680. These figures far outpace the national average for all occupations, highlighting the promising and in-demand opportunities available to MU marketing graduates.

Explore Classes for Marketing Majors

Our marketing degree features a robust curriculum that combines essential business and marketing courses, providing a comprehensive understanding of the field. The core courses offer a strong foundation in business principles, while the major-specific courses focus on specialized marketing strategies and techniques.

In addition to our marketing research course, which prepares you to gather and analyze data effectively, you’ll take classes in marketing principles, advertising and promotion, retail and marketing management, and graphic design.

Marketing degree students must also complete an internship and participate in a senior capstone project, which allows them to apply what they’ve learned in real-world scenarios.

View all required classes for our marketing degree.

Marketing Degree Accreditation

Manchester University is fully accredited by the Higher Learning Commission.

Get Started on Your Marketing Degree

Take the next step toward earning your degree in marketing. We have the resources to help you get started.

Manchester University’s Non-Discrimination Admission Policy

Manchester University is committed to non-discrimination in campus life. The University does not discriminate on the basis of national origin, ancestry, race, color, age, sex, gender identity or expression, sexual orientation, familial status, religion, disability or veteran status in admissions or any area of campus life, including its educational programs, scholarships and loan awards, residence life programs, athletic programs, extracurricular programs, promotion and tenure policies and practice, and alumni affairs.

Manchester University is committed to carry out the provisions of Section 504 of the Rehabilitation Act of 1973 and the Americans With Disabilities Act, which provide for accessibility of University programs to the physically disabled.