Education & Social Sciences

Sports Communication

A student earns real experience at the NCAA basketball tournament hosted in Fort Wayne, IN

Program Opportunities

  • Minor in Sports Communication

Overview

Sports Communication is an interdisciplinary field combining elements of communication studies, journalism, public relations, and sports management. Students enrolled in MU's Sports Communication Minor will gain skills in media literacy, public relations, media production, sports broadcasting that will be enhanced with unique internship opportunities In short, a minor in sports communication gives you insight into communication studies with an emphasis from the perspective of athletics. 

Why Choose Manchester for Your Sports Communication Minor?

  • Sports Communication Skills – Learn how to craft engaging sports narratives, manage media relations, and promote teams, athletes, and events across digital and traditional platforms through courses in Public Relations, Digital Storytelling and Sports Media.
  • Hands-On Experience – Gain real-world experience through internships, live sports coverage, and collaborations with Manchester’s Sports Information Director, preparing you for careers in sports media, PR, or marketing.
  • Career Versatility in the Sports Industry – Whether in broadcasting, sports marketing, journalism, or corporate communications, this minor equips students with specialized skills that make them stand out in the competitive sports industry

What Can You Do With Your Minor in Sports Communication?

  • Sports Information Director – Manages media relations, game statistics, and communications for college or professional sports teams.
  • Public Relations Specialist – Handles press releases, media coverage, and brand messaging for teams or athletic organizations.
  • Social Media Manager – Creates and manages digital content, engages fans, and builds an online presence for teams, leagues, or athletes.
  • Event Coordinator – Plans and executes sports-related events, including tournaments, sponsorships, and fan engagement experiences.

Courses in Sport Communication

COMM-130Media Literacy
COMM-232Digital Storytelling I
COMM-260Introduction to Public Relations
COMM-264Producing for the Internet
COMM-300Sports Media
COMM-375Internship in Communication Studies
BUS-435Internship